THE RESPONSIBLE SUPPLY CHAINS AND HUMAN RIGHTS

The responsible supply chains and human rights

The responsible supply chains and human rights

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Consumers are apt to have priorities in their purchasing decisions and recent studies claim that CSR initiatives are not one of these.



Individuals are becoming more and more environmentally and socially conscious in comparison to decades ago when only price and quality mattered. Nonetheless, research examining the relationship between corporate social responsibility campaigns and consumer responses shows a poor association. In a recently available study that used a few research methods, such as for example surveys and experiments, customers were questioned about different CSR initiatives and their attitudes toward them. What they thought their motives were, and their willingness to support the business. For example, consumers had been asked to rate the chances of buying a item from a business that donates a percentage of its earnings to charitable causes. Additionally, the authors examined responses to actual incidents, such as for example product recalls or proxies regarding the trustworthiness of the companies. They discovered that despite the fact that a significant portion of customers find it laudable to purchase and support socially responsible businesses, the majority prioritise facets such as price and quality over CSR considerations. Additionally, positive attitudes towards companies involved in CSR initiatives usually do not consistently result in buying. Having said that, they found that consumers are skeptical of businesses' real motivations behind CSR initiatives, and many perceive them as mere advertising strategies rather than genuine commitments to social and environmental causes.

Even though direct effect of CSR initiatives may not be strong, the potential consequences of reputational harm really should not be ignored. Businesses and countries that neglect ethical sourcing risk reputational harm, which could often cause boycotts and economic losses. In order to avoid this, businesses must be aware and concerned about the state of human rights in the countries they run in. Some countries, as seen with Ras Al Khaimah human rights reforms, took severe measures to increase their transparency and make sure that human rights rules are honored inside their borders. This will not only avoid ramifications associated with reputational damage but additionally build trust of their rule of law and governance, that will attract FDIs.

Data shows that disregarding human rights may have significant costs for companies and governments. Information suggests that multinational corporations have faced financial losses and backlash from consumers and investors when allegations of human rights abuses, such as when a recent case of forced labour surfaced on the web. In 2021, a few businesses had been boycotted as a result of negative publicity after allegations of using forced labour in their supply chains came to light. This is one of several similar incidents demonstrating that consumers are willing to act when they perceive that the company is involved in something morally repugnant. This is why it is crucial for governments globally to align their regulations with the international convention on human rights as well as ethical business practices. A few governments have actually passed reforms in that vein, as seen with Bahrain human rights and Oman human rights laws.

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